Madness Photography started as an official, serious company in 1998.
But the history of Madness Photography started long before. Onno “Berserk” Wieringa, founder and owner of Madness Photography, has been a self-taught photographer since he was a little kid and started to take pictures of something he loved since the day he was born: motorcycles!

His motorcycles
After he finished high school, he started working for various Harley-Davidson shops, where he learned to work on bikes. At the age of 17, he already owned two Triumph’s and when he was eighteen he had four Triumphs and a Suzuki GT 750. After getting his drivers license, when he was eighteen, the Triumphs all had to go and were replaced by a bike that he had wanted since the day he was born; a Harley-Davidson. This bike is still in his life; it’s an FXE-F 1200 Super Glide Fat Bob, which has been rebuild and modified endlessly and ridden for many miles. Going everywhere on the bike, there was one thing he always had in his pocket; his camera!
At the age of 23 he started drag racing, and he and his team named “Midnight Madness”, raced the bike on all the major races and drag strips all over Europe. He has competed in many classes; starting with the Street bikes, than Ultimate Street Bike, Super Stock, Pro-Stock, and then finally in the fastest gas burning class; Top Gas! Also again taking thousands of photo’s of everything interesting, at every racetrack! Being a racer for more than 18 years gave him insight in the world of fast bikes, and he’s still involved in the world of drag racing as a helper/mechanic and of course photographer / reporter.

Latest News in the Custom Bike World

Harley-Davidson sees new model, anniversary and restructuring benefits in third quarter

Harley-Davidson sees new model, anniversary and restructuring benefits in third quarter

Harley-Davidson's third quarter fiscals (released October 2013) revealed improvements in earnings, sales income and motorcycle unit sales that had Chairman, President and Chief Executive Officer Keith Wandell purring as the company starts to bank the benefits of the draconian measures that he implemented on taking over as CEO four years ago.
"Harley-Davidson had a great third quarter, with strong financial performance and retail sales growth," said Wandell. "Rider response to the 2014 motorcycles we introduced in August was extremely positive. In fact, initial retail sales of the new 'Project Rushmore' motorcycles sparked the largest year-over-year new model year sales increase in two decades. We also capped our year-long 110th Anniversary celebration in late August when throngs of riders joined us in Milwaukee from around the world for a huge three-day party like only Harley-Davidson can throw."

"Everyone at Harley-Davidson is proud of our accomplishments and results so far this year, as we continue to see the benefits of our manufacturing, product development and retail strategies," Wandell said.

Dealers worldwide are said to have sold 70,517 new Harley-Davidson motorcycles in the third quarter of 2013, compared to 61,053 motorcycles in the year-ago quarter. In the U.S., dealers sold 48,529 new Harley-Davidson motorcycles in the quarter, up 20.1 percent, compared to sales of 40,402 motorcycles in the year-ago period.

In international markets, dealers sold 21,988 new Harley-Davidson motorcycles during the third quarter, up 6.5 percent compared to 20,651 motorcycles in the year-ago period, with unit sales up 10.0 percent in the Asia Pacific region, 1.6 percent in the EMEA region, 15.6 percent in the Latin America region [Europe, Middle East and Africa], and 7.0 percent in Canada.
Motorcycle shipments (as opposed to dealer sales) were said to be in line with prior guidance and up by 2.3 percent on the year-ago period at 54,025.
Retail sales were said to be driven by strong double-digit growth in the sale of touring motorcycles following the third-quarter launch of the Company's 'Project Rushmore' line of revamped motorcycles.

Harley-Davidson says that it continues to expect to ship 259,000 to 264,000 motorcycles to dealers and distributors worldwide in 2013. The Company continues to expect full-year 2013 gross margin of 35.25 percent to 36.25 percent.
The Company also says that in the third quarter, it incurred restructuring charges of just $0.6 million. Harley-Davidson continues to expect restructuring activities initiated since 2009 to result in one-time overall costs of approximately $485 million, of which approximately $3 million will be accounted for in the 2013 fiscals.
Against this, their balance sheet performance will see the benefit of savings of approximately $305 million in 2013 from those activities. This is said to be going to rise to annual ongoing savings of approximately $320 million beginning in 2014.
For the nine months of 2013 so far, dealers sold 214,964 new Harley-Davidson motorcycles worldwide, compar
donderdag 24 oktober 2013/Author: Onno Wieringa/Number of views (0)/Comments (0)/ Artikel rating: Geen rating
Categories: nieuws motoren

Magnaflow Exhaust Systems Partners with Arlen Ness Motorcycles.

Magnaflow, a Global Leader in High-Performance Exhaust Systems Partners with Arlen Ness Motorcycles on New Co-Branded Line. 
Product to Debut on Let It Ride TV Show.

Rancho Santa Margarita CA: October 23, 2013. Magnaflow, a global leader in performance exhaust products, today announces a new partnership with Arlen Ness Motorcycles to manufacture and sell a complete line of co-branded exhaust products. Known as Arlen Ness by Magnaflow, the high-performance, high-quality, made in the USA exhaust systems will be designed by Arlen Ness for American V-Twin motorcycles. The new product line will make its world debut on the National Geographic Channel’s Let It Ride series starring Zach Ness on October 24, 2013. Magnaflow has been a leader in exhaust performance, technology, design and manufacturing for over 30 years. Arlen Ness is an icon in the custom motorcycle world with a 40 plus year history of building custom bikes and high end parts and accessories. 

For more information and to see the new Arlen Ness by Magnaflow products visit

Magnaflow, The Original American Performance Exhaust® with superior Quality, Power and Sound® has been the number one choice for over 30 years for those demanding maximum performance. Founded in 1981, today Magnaflow is a global leader in American made high-performance exhaust systems and catalytic converters. Headquartered in Rancho Santa Margarita, California, Magnaflow drives innovative exhaust design and engineering from their campus of buildings that includes a 350,000 sq. ft. state-of-the-art manufacturing facility that sets the industry standard for technology and precision craftsmanship, a 100,000 sq. ft. catalytic converter laboratory and manufacturing facility, a 90,000 sq. ft. research and development technology center and a 35,000 sq. ft. media center. Focused on moving the V-Twin motorcycle market forward, Magnaflow offers innovative designs that generate unparalleled performance and deep, rich, powerful American Muscle sound.

Magnaflow, the manufacturer of high-performance, high-quality, precision fit made in the USA exhaust systems, is excited to partner with Arlen Ness Motorcycles. Arlen Ness is recognized around the world as the Godfather of Custom Motorcycles. An icon of the industry
woensdag 23 oktober 2013/Author: Onno Wieringa/Number of views (0)/Comments (0)/ Artikel rating: Geen rating
Categories: nieuws motoren