Madness Photography started as an official, serious company in 1998.
But the history of Madness Photography started long before. Onno “Berserk” Wieringa, founder and owner of Madness Photography, has been a self-taught photographer since he was a little kid and started to take pictures of something he loved since the day he was born: motorcycles!

His motorcycles
After he finished high school, he started working for various Harley-Davidson shops, where he learned to work on bikes. At the age of 17, he already owned two Triumph’s and when he was eighteen he had four Triumphs and a Suzuki GT 750. After getting his drivers license, when he was eighteen, the Triumphs all had to go and were replaced by a bike that he had wanted since the day he was born; a Harley-Davidson. This bike is still in his life; it’s an FXE-F 1200 Super Glide Fat Bob, which has been rebuild and modified endlessly and ridden for many miles. Going everywhere on the bike, there was one thing he always had in his pocket; his camera!
At the age of 23 he started drag racing, and he and his team named “Midnight Madness”, raced the bike on all the major races and drag strips all over Europe. He has competed in many classes; starting with the Street bikes, than Ultimate Street Bike, Super Stock, Pro-Stock, and then finally in the fastest gas burning class; Top Gas! Also again taking thousands of photo’s of everything interesting, at every racetrack! Being a racer for more than 18 years gave him insight in the world of fast bikes, and he’s still involved in the world of drag racing as a helper/mechanic and of course photographer / reporter.

Latest News in the Custom Bike World

Harley & Snow 2018

Harley & Snow 2018!

Spectacular race on a snow piste in Italy! 

woensdag 7 maart 2018/Author: Onno Wieringa/Number of views (0)/Comments (0)/ Artikel rating: Geen rating
Categories: nieuws motoren

Harley-Davidson invests in Alta Motors

Harley-Davidson invests in Alta Motors

Harley-Davidson has announced that it has made an equity investment in San Francisco Bay area MX E-bike maker Alta Motors, “a leader and innovator in lightweight electric vehicles”.
The two companies will collaborate on electric motorcycle technology and new product development. The collaboration will “advance the application of EV motorcycle technology and expand the electric motorcycle marketplace.” 

"Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part by aggressively investing in electric vehicle (EV) technology," said Harley-Davidson President and CEO Matt Levatich. "Alta has demonstrated innovation and expertise in EV, and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles." 
Harley-Davidson has already announced the planned launch of its first electric motorcycle, informed by Project LiveWire. That motorcycle is on track for release in 2019. 
“Since its inception, Alta Motors has designed and commercialized some of the world's most advanced electric motorcycles, enabling everyone from pro riders to new riders to experience the future of fast. 
"Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress," said Alta Motors Chief Product Officer and co-founder, Marc Fenigstein. "We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It's incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we're thrilled to collaborate with them."

Marc Fenigstein, Alta Motors Chief Product Officer and co-founder

Harley-Davidson went on to say that “as electric-drive innovation brings new levels of ease, accessibility and control, Harley-Davidson and Alta Motors aim to attract new audiences who are inspired by motorcycles and drawn to the "twist-and-go" ease and exhilaration of an electric motorcycle with no gears or clutch.

"We believe that EV is where global mobility is headed and holds great appeal for existing riders as well as opportunity to bring new riders into the sport," said Levatich. "We intend to be the world leader in the electrification of motorcycles and, at the same time, remain true to our gas and oil roots by continuing to produce a broad portfolio of motorcycles that appeal to all types
woensdag 7 maart 2018/Author: Onno Wieringa/Number of views (0)/Comments (0)/ Artikel rating: Geen rating
Categories: nieuws motoren